The platform is rolling out a new feature that enables them to reduce the amount of AI-created content appearing in their feeds. This initiative comes as the company revealed that it currently hosts more than 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the coming weeks before a widespread rollout. This advancement aligns with a increase in AI-generated material, spurred by emerging AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the fastest-growing content creators on a competing service only show clips produced artificially. A considerable share of this content is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is frequently absurd or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from AI artwork to science explainers, and we intend to give people the option to increase or decrease of that, based on their own choices,” stated a platform representative.
AI on the Platform
TikTok shared that there are currently 1.3 billion videos on its app tagged as made with AI. Overall, more than 100 million pieces of content are added to the service daily, making AI-generated material a limited portion of its complete catalog.
Customizing Your Feed
Users will be able to decrease or raise the level of AI content they watch by opening the topic control option in the app and choosing the AI content topic. Other topics that are already be modified under the setting encompass news, style, beauty, and dance.
AI Disclosure Rules
The platform’s policies require users to identify lifelike artificially created content, and it bans malicious deepfakes of public figures or crisis events. Any realistic AI video that is unmarked can be removed under its community policies.
Furthermore, the platform will henceforth attach an “AI-made” label to content made using its own AI tools, or identified by an collaborative effort for spotting artificial media. This step is intended to deter users from trying to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2 million AI literacy fund for specialists and organizations to develop educational content about using AI responsibly. This initiative will benefit non-profit groups specializing in teaching coding and technology.
Moderation Strategy
TikTok has justified its safety measures, following debate over plans to lay off hundreds of review team members in the UK. TikTok is set to reduce a significant number of roles in its trust and safety division in the UK capital, with labor groups and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content prior to it is viewed by people. The platform reported a notable drop in disturbing and violent content seen by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
